While there are thousands of things that I can help you with for your
alernate funding business, below are the top 10 best common tips I can give you.
Act by them:
1. Important not to hire a web development company to do SEO for you. SEO is a
specialty and although one understands how to build a meta tag does not
mean they know the intricacies of SEO. Additional tips on investing wisely
2. Always do paid search, but start off slow. Start with $500, measure your
ROI and then slowly build up until you hit the point of diminishing
returns. Don't blow it all at once.
3. Have a call to action on every page of your website. I run into too many
pages without lead forms or promotions. ALWAYS BE SELLING!
4. Add 15 pages of fresh content each month, no matter how hard it may be.
Search engines will love these pages for years to come.
5. Don't let a web developer use Flash as the foundation of your website.
These are unreadable by search engines and not very user friendly for
users.
6. Do not get to "creative" if you have an ecommerce website. Online buyers
are used to seeing normal things like top or left navigation, and
over-innovating here will kill your conversions.
7. Track everything. It is free (through Google analytics) and real time.
You can see everything that goes on.
8. When you are tracking data, make sure to read it. I meet countless
people that have analytics installed but have never looked at them. Make
sure to follow your key ROI factors and adjust accordingly.
9. Don't kill campaigns by A/B testing to death. Make sure you hit
statistical significance before you decide a landing page or banner is a
failure or success.
10. Read as much as you can. Online marketing changes with the tides, so
make sure you are not caught behind the curve, it happens very quickly.
alernate funding business, below are the top 10 best common tips I can give you.
Act by them:
1. Important not to hire a web development company to do SEO for you. SEO is a
specialty and although one understands how to build a meta tag does not
mean they know the intricacies of SEO. Additional tips on investing wisely
2. Always do paid search, but start off slow. Start with $500, measure your
ROI and then slowly build up until you hit the point of diminishing
returns. Don't blow it all at once.
3. Have a call to action on every page of your website. I run into too many
pages without lead forms or promotions. ALWAYS BE SELLING!
4. Add 15 pages of fresh content each month, no matter how hard it may be.
Search engines will love these pages for years to come.
5. Don't let a web developer use Flash as the foundation of your website.
These are unreadable by search engines and not very user friendly for
users.
6. Do not get to "creative" if you have an ecommerce website. Online buyers
are used to seeing normal things like top or left navigation, and
over-innovating here will kill your conversions.
7. Track everything. It is free (through Google analytics) and real time.
You can see everything that goes on.
8. When you are tracking data, make sure to read it. I meet countless
people that have analytics installed but have never looked at them. Make
sure to follow your key ROI factors and adjust accordingly.
9. Don't kill campaigns by A/B testing to death. Make sure you hit
statistical significance before you decide a landing page or banner is a
failure or success.
10. Read as much as you can. Online marketing changes with the tides, so
make sure you are not caught behind the curve, it happens very quickly.